In short, a blog
carnival is a blog promotional event where one blogger acts as the host and
other bloggers act as participants. The host announces the carnival date and
topic then other bloggers who write about that topic on their own blogs write a
post related to the blog carnival's topic and publish it on their blogs. Each
participating blogger sends the host the link to their specific blog carnival
post entry.
On the date of the
blog carnival, the host publishes a post with links to each of the
participants' entries. Typically, the host will write a summary of each link,
but it's up to the host how he or she wants to display the links to the various
entries. When the blog carnival post is published by the host, readers of the
host's blog will have easy access to a variety of posts related to a topic of
interest to them.
Each participant is
expected to promote the blog carnival on their own blogs in advance of the
carnival thereby driving traffic to the host's blog. The assumption is that
when the carnival date arrives, the host's readers will want to read the
various participants' entries to the carnival and will click on those links to
visit the participants' blogs thus driving new traffic to the participants'
blogs.
Often a blog carnival
is an ongoing event with the host running the carnival weekly, monthly or
quarterly, but they can be one-time events as well. Blog carnival hosts may put
out a call for content on their own blog or by contacting other bloggers they
know that blog about the carnival's topic.
Blog carnivals are a
great way to increase traffic to your blog, promote your blog, and network with
other bloggers. Keep reading to learn how to start your own blog carnival.
*Difficulty: Average
*Time Required: Varies
Here's How:
Step 1: Choose a
Topic
Make sure you choose
a blog carnival topic that is closely related to your blog, so people who visit
your carnival post will be most likely to click through and read more of your
related content. Also, choosing a topic related to your blog's topic makes the
networking that you do with other bloggers who participate in the carnival that
much more valuable to you.
Step 2: Name Your
Blog Carnival
It's important to
give your blog carnival a name, so all participants refer to it in the same
way. This helps with search engine optimization, particularly if the carnival
is ongoing. It also helps to raise awareness and recognition of your blog
carnival, again, particularly is it is an ongoing carnival. You can also create
a graphic to help other bloggers publicize their participation and to further
boost awareness and recognition.
Step 3: Write Your
Blog Carnival Post
You can't have a blog
carnival unless you start it with your own blog post. This is the post that
other carnival participants will link to in their own posts, meaning, this is
the post on your blog that will get all of the incoming link benefits from the
blog carnival. Make sure it's a great post, and be sure to update it with links
to the other participants' posts for reciprocal linking -- that's what makes a
blog carnival successful.
Step 4: Promote Your
Blog Carnival
For your blog
carnival to be most successful, you need to promote it and recruit other
bloggers to participate. You can do this through blogger outreach by emailing
other bloggers who could benefit from the "link love" a blog carnival
provides. You can also announce your carnival on forums related to your blog
topic. Don't be afraid to get creative!
Step 5: Follow up and
Try Again
Blog carnivals are
most effective when a lot of bloggers participate. It can take many attempts
and a lot of hard work to grow an ongoing blog carnival. Don't give up after
your first try. Be sure to follow up to thank all participants and stay in
touch with them! So much of blogging success comes from building relationships,
and blog carnivals are a great way to do just that.
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