For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them and drive traffic to your blog.
What are "backlinks"?
Backlinks are links that are directed towards your blog.Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity of that blog.Backlinks are important for SEO because some search engines, especially Google, will give more credit to blogs that have a good number of quality backlinks, and consider those blogs more relevant than others in their results pages for a search query.You should not be satisfied with merely getting links, it is the quality of the inbound link that matters.When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
For instance, if a blogger has a blog about how to make money blogging, and received a backlink from another blog about how to drive traffic to a blog, then that would be more relevant in a search engine's assessment than say a link from a blog about car racing. The more relevant the site is that is linking back to your blog, the better the quality of the backlink.
Warning; Don't be an unscrupulous blogger trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to blog. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your blog banned entirely.And be very careful when exchanging links because linking to bad neighbors can do you a lot of harm.
How to use backlinks
The backlinks setting can be found under the Settings | Posts and Comments tab, and consists of a single, simple option to turn it on or off:
Few Things To Consider When Beginning Your Backlink Building
-Keep Track Of Your Backlinks; This helps you to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few
.
-The Backlink Builder Tool; It is not enough just to have a large number of inbound links pointing to your blog. Rather, you need to have a large number of QUALITY inbound links. This tool searches for blogs that have a related theme to your blog which are likely to add your link to their blog. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool.
- Anchor text; When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a blogger has. Instead of using words like "click here" which probably won't relate in any way to your blog, using the words "Please visit our tips page for how to make money blogging" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. I hope you have a better understanding of why you need good quality inbound links and boost traffic to your blog.
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What are "backlinks"?
Backlinks are links that are directed towards your blog.Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity of that blog.Backlinks are important for SEO because some search engines, especially Google, will give more credit to blogs that have a good number of quality backlinks, and consider those blogs more relevant than others in their results pages for a search query.You should not be satisfied with merely getting links, it is the quality of the inbound link that matters.When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
For instance, if a blogger has a blog about how to make money blogging, and received a backlink from another blog about how to drive traffic to a blog, then that would be more relevant in a search engine's assessment than say a link from a blog about car racing. The more relevant the site is that is linking back to your blog, the better the quality of the backlink.
How to use backlinks
The backlinks setting can be found under the Settings | Posts and Comments tab, and consists of a single, simple option to turn it on or off:
Few Things To Consider When Beginning Your Backlink Building
-Keep Track Of Your Backlinks; This helps you to know which sites are linking back to you, and how the anchor text of the backlink incorporates keywords relating to your site. A tool to help you keep track of your backlinks is the Domain Stats Tool. This tool displays the backlinks of a domain in Google, Yahoo, and MSN. It will also tell you a few other details about your website, like your listings in the Open Directory, or DMOZ, from which Google regards backlinks highly important; Alexa traffic rank, and how many pages from your site that have been indexed, to name just a few
.
-The Backlink Builder Tool; It is not enough just to have a large number of inbound links pointing to your blog. Rather, you need to have a large number of QUALITY inbound links. This tool searches for blogs that have a related theme to your blog which are likely to add your link to their blog. You specify a particular keyword or keyword phrase, and then the tool seeks out related sites for you. This helps to simplify your backlink building efforts by helping you create quality, relevant backlinks to your site, and making the job easier in the process. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool.
- Anchor text; When a link incorporates a keyword into the text of the hyperlink, we call this quality anchor text. A link's anchor text may be one of the under-estimated resources a blogger has. Instead of using words like "click here" which probably won't relate in any way to your blog, using the words "Please visit our tips page for how to make money blogging" is a far better way to utilize a hyperlink. A good tool for helping you find your backlinks and what text is being used to link to your site is the Backlink Anchor Text Analysis Tool. If you find that your site is being linked to from another website, but the anchor text is not being utilized properly, you should request that the website change the anchor text to something incorporating relevant keywords. This will also help boost your quality backlinks score.
Building quality backlinks is extremely important to Search Engine Optimization, and because of their importance, it should be very high on your priority list in your SEO efforts. I hope you have a better understanding of why you need good quality inbound links and boost traffic to your blog.
Like this post,comment and share with friends.
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