Pinterest.com receives about 300 million unique visitors per month,According to Compete.The network already boasts a user base of 3.3 million which growing at a lightning pace.
Pinterest is a photo-sharing social network that allows users to create image collections called “pinboards”. Users can browse other pinboards and even re-pin images to their own pinboard. Their goal is to “connect everyone in the world through the ‘things’ they find interesting.” Just like other social networks, you can follow friends, like pins and comment on the same.
10 Ways to Use Pinterest to Drive Traffic to Your Blog
1. Create a Blog Board:Create a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.Make the title of your Pinterest blog Board the same as your blog page title. For example, if you’re traffic store, and you blog about Make Money, name your Pinterest blog Board the same as your website blog name, such as “Make Money Blog”, Naming your Pinterest board with keywords makes it more likely to show up in search engines too.
When you write a blog post, Pin it to your blog Board. Include:
A brief summary from the article
A great image that represents your post
A link directly to your blog article
You really want to show how your blog article fits within the personal or emotional context of your Board theme. This will make your blog content even more appealing to your Pinterest users.You can cross-Pin your blog articles in your different Boards, too. Just don’t do this too much, as your Pins show up in your Followers’ feeds, and you don’t want to ‘spam’ them with the same link over and over.
2. Images:Pinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice Pinners to click through to your blog post.Think of Pinterest as a lusciously enjoyable glossy magazine. It is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out, and invoke them to click through to your blog post.
Additionally, according to Dan Zarella, long visuals get the most rePins. So, post infographics on the site, too.
NOTE;The only way someone can share something from your website is if there is an image which has the minimum dimensions of 100 X 200 pixels.Minimum Image Size on Pinterest 100 X 200 Pixels.
If there is no image on the webpage, people won’t be able to share it and it will be very hard for you to drive website traffic with Pinterest. So make sure you add several images on your webpages to give your website visitors options. They can share their favourite images with their followers and drive traffic.
3.Label Images; Another step that could play a key role is labelling images, where you label the actual file on your website with relevant names, instead of labelling with names like ‘image 1’ or ‘image 2’ or something that’s a combination of random words. This works because the name of the file appears automatically in the description when you pin it. So if you add the image to a blog post – name it with the title of the post, if it is the image of an employee – add their name and bio, if it is the photo of a product – add the name of the product and write a description and so on. This will help all your pins have really good description.If you pin the cover image of this post you will notice that the name of the post automatically appears in the pin description.
4. Place text on images:Images and pictures with text that describes the image or the page perform really well on Pinterest as people will know what they will learn on clicking the pin even if it doesn’t have a good description. This will be highly effective, especially on blog posts where you can create a cover image with the title of the blog post on it. For best results use a clear background and easily readable font.
5. Add your blog's name to images:-You can get images to generate more traffic by adding your blog's name to them. This way when people see your image on Pinterest, even if it has been re-published on another website and shared from there, they will always know that you created it and can learn more about you by visiting your website. So make sure you add your blog address to images like quotes and infographics which people tend to re-publish on other places.
6. Add board categories:-A simple way to get more people to see your pins is by adding categories to your boards. When you do this, your pins will not only appear in the feeds of people who follow you, but also in the same category the board has been connected to.Even people who are not following you can see your pins when they are browsing through that category or through the ‘Everything’ section.This should give your pin a lot more exposure, thereby helping you drive more blog traffic.
7. Contribute to popular group boards:-Another way to gain more blog traffic is by contributing to popular group boards. Popular group boards which already have a loyal following can be a powerful source for Pinterest traffic. Spend some time looking around for popular group boards and ask their owners to invite you to contribute to them. Once you are in, begin contributing – share both – articles from your blog and others. This should help you see a huge boost in traffic. It can also help you attract followers.
8. Make Your Blog Post Pins Easy to Find;Pins on Pinterest are indexed within the site, as well as search engines like Google. Make sure you are practising good SEO techniques when posting your blog post Pins on the site.The first thing you need to do is to make sure your Pins are actually searchable. Check your account settings, and make sure your “Search Privacy” setting is set to allow for public search engines to find you!Pinterest is a photo-sharing social network that allows users to create image collections called “pinboards”. Users can browse other pinboards and even re-pin images to their own pinboard. Their goal is to “connect everyone in the world through the ‘things’ they find interesting.” Just like other social networks, you can follow friends, like pins and comment on the same.
10 Ways to Use Pinterest to Drive Traffic to Your Blog
1. Create a Blog Board:Create a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.Make the title of your Pinterest blog Board the same as your blog page title. For example, if you’re traffic store, and you blog about Make Money, name your Pinterest blog Board the same as your website blog name, such as “Make Money Blog”, Naming your Pinterest board with keywords makes it more likely to show up in search engines too.
When you write a blog post, Pin it to your blog Board. Include:
A brief summary from the article
A great image that represents your post
A link directly to your blog article
You really want to show how your blog article fits within the personal or emotional context of your Board theme. This will make your blog content even more appealing to your Pinterest users.You can cross-Pin your blog articles in your different Boards, too. Just don’t do this too much, as your Pins show up in your Followers’ feeds, and you don’t want to ‘spam’ them with the same link over and over.
2. Images:Pinterest is all about visuals. Yes, it may seem a bit counter-intuitive to provide great images when you want people to read. Great visuals, though, are the way to entice Pinners to click through to your blog post.Think of Pinterest as a lusciously enjoyable glossy magazine. It is filled with appealing eye candy. To capture the attention of a reader from the site, your Pins need the visual appeal to stand out, and invoke them to click through to your blog post.
Additionally, according to Dan Zarella, long visuals get the most rePins. So, post infographics on the site, too.
NOTE;The only way someone can share something from your website is if there is an image which has the minimum dimensions of 100 X 200 pixels.Minimum Image Size on Pinterest 100 X 200 Pixels.
If there is no image on the webpage, people won’t be able to share it and it will be very hard for you to drive website traffic with Pinterest. So make sure you add several images on your webpages to give your website visitors options. They can share their favourite images with their followers and drive traffic.
3.Label Images; Another step that could play a key role is labelling images, where you label the actual file on your website with relevant names, instead of labelling with names like ‘image 1’ or ‘image 2’ or something that’s a combination of random words. This works because the name of the file appears automatically in the description when you pin it. So if you add the image to a blog post – name it with the title of the post, if it is the image of an employee – add their name and bio, if it is the photo of a product – add the name of the product and write a description and so on. This will help all your pins have really good description.If you pin the cover image of this post you will notice that the name of the post automatically appears in the pin description.
4. Place text on images:Images and pictures with text that describes the image or the page perform really well on Pinterest as people will know what they will learn on clicking the pin even if it doesn’t have a good description. This will be highly effective, especially on blog posts where you can create a cover image with the title of the blog post on it. For best results use a clear background and easily readable font.
5. Add your blog's name to images:-You can get images to generate more traffic by adding your blog's name to them. This way when people see your image on Pinterest, even if it has been re-published on another website and shared from there, they will always know that you created it and can learn more about you by visiting your website. So make sure you add your blog address to images like quotes and infographics which people tend to re-publish on other places.
6. Add board categories:-A simple way to get more people to see your pins is by adding categories to your boards. When you do this, your pins will not only appear in the feeds of people who follow you, but also in the same category the board has been connected to.Even people who are not following you can see your pins when they are browsing through that category or through the ‘Everything’ section.This should give your pin a lot more exposure, thereby helping you drive more blog traffic.
7. Contribute to popular group boards:-Another way to gain more blog traffic is by contributing to popular group boards. Popular group boards which already have a loyal following can be a powerful source for Pinterest traffic. Spend some time looking around for popular group boards and ask their owners to invite you to contribute to them. Once you are in, begin contributing – share both – articles from your blog and others. This should help you see a huge boost in traffic. It can also help you attract followers.
Here are a few more SEO tips for Pinterest:
Use your blog title as your blog Board title
Use relevant keywords to describe your post
Include hashtags if you can’t find a way to use the keywords in your description
Use keywords in your image ‘alt’ tags
9. Include a “Pin it” Button on Your Blog;When your blog articles are shared by your readers, your readers’ friends and Followers are more likely to read it too. It’s kind of like word of mouth marketing for your blog.To get this, make sure you have a “Pin it” button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.A “Pin it” button is simple to set up. Go to the “Pin it” Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it.Paste the code for the “Pin it” widget onto your website.
According to Pinterest, the “Pin it” buttons can create a massive increase in referral traffic back to your site. Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.
When a blog reader clicks the “Pin it” button on the top right hand side, they create a Pin on their own Pinterest site:The Pin will then show up in the readers’ Pinterest Pins – and their Follower’s home page.
10. Engage on Pinterest;Like any good social marketer, you need to engage with your Followers. This is true when you want to turn your Pinners into your blog readers, too. The more you engage with people on Pinterest, the more likely they’ll also want to connect with you on your blog, and other sites.
So how do you engage on Pinterest? There’s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too.
Here are a few tips to engage on Pinterest:
Use your blog title as your blog Board title
Use relevant keywords to describe your post
Include hashtags if you can’t find a way to use the keywords in your description
Use keywords in your image ‘alt’ tags
9. Include a “Pin it” Button on Your Blog;When your blog articles are shared by your readers, your readers’ friends and Followers are more likely to read it too. It’s kind of like word of mouth marketing for your blog.To get this, make sure you have a “Pin it” button on all of your blog posts. Make it easy for your Pinning readers to share it on the site they love most.A “Pin it” button is simple to set up. Go to the “Pin it” Button site on Pinterest, and complete the information. Choose the Pin it image you want, submit your URL, paste your image file, and build it.Paste the code for the “Pin it” widget onto your website.
According to Pinterest, the “Pin it” buttons can create a massive increase in referral traffic back to your site. Allrecipes.com, for example, added the Pin It button, and in just three months, people Pinned their recipes over 50,000 times, resulting in 139 million views on Pinterest.
When a blog reader clicks the “Pin it” button on the top right hand side, they create a Pin on their own Pinterest site:The Pin will then show up in the readers’ Pinterest Pins – and their Follower’s home page.
10. Engage on Pinterest;Like any good social marketer, you need to engage with your Followers. This is true when you want to turn your Pinners into your blog readers, too. The more you engage with people on Pinterest, the more likely they’ll also want to connect with you on your blog, and other sites.
So how do you engage on Pinterest? There’s lots of ways to get to know your market better on Pinterest, and for your market to get to know you better too.
Here are a few tips to engage on Pinterest:
*Pin good, original and relevant content
*Pin often and consistently so your Pins get seen in your Followers’ feeds
*Return the favour and follow your Followers
*Check out your Followers’ Boards and Pins for good content ideas they like
*Ask questions that are answered in your blog
*RePin, like and comment on your Followers’ Pins, when you really think they’re great
*RePin industry leaders, and other great content your Followers will like
What really makes them stand out is how engaged they are with their readers. They even go so far as to create “Guest Pinner” Boards, to showcase the Pins, and products, of their Followers
This kind of relationship building converts beyond their Pinterest page, and drives traffic to their blog.
Use all the above tips and you will soon see a boost in website traffic from Pinterest.
Pinterest is not just for images anymore. The site has a vibrant community of diverse readers, and Pinterest is only enhancing this personal magazine type readership. Don’t miss the develoPing opportunities to expand your global reach through Pinterest. Use the tips from this article to drive more traffic to your blog.
*Return the favour and follow your Followers
*Check out your Followers’ Boards and Pins for good content ideas they like
*Ask questions that are answered in your blog
*RePin, like and comment on your Followers’ Pins, when you really think they’re great
*RePin industry leaders, and other great content your Followers will like
What really makes them stand out is how engaged they are with their readers. They even go so far as to create “Guest Pinner” Boards, to showcase the Pins, and products, of their Followers
This kind of relationship building converts beyond their Pinterest page, and drives traffic to their blog.
Use all the above tips and you will soon see a boost in website traffic from Pinterest.
Pinterest is not just for images anymore. The site has a vibrant community of diverse readers, and Pinterest is only enhancing this personal magazine type readership. Don’t miss the develoPing opportunities to expand your global reach through Pinterest. Use the tips from this article to drive more traffic to your blog.
Like this post,comment and share with friends.
No comments:
Post a Comment